a woman wearing green top holding a blush palette in front of a ring light while vlogging

How to Build a Strong Beauty Brand Presence on Instagram

In today’s digital age, building a strong beauty brand presence on Instagram is crucial to connect with consumers and drive business success. However, it’s essential to prioritize authentic engagement over shortcuts like trying to buy followers on Instagram to ensure genuine connections with your audience.
In this article, we’re going to explore effective strategies and insights on enhancing your beauty brand on this visual platform.
Defining Your Brand Aesthetics
Instagram is a …

woman smiling with her eyes closed, spraying a facial serum mist onto her face

7 THC-Infused Beauty Products That Are Worth Trying

THC (tetrahydrocannabinol), which is the psychoactive component of cannabis, is making a significant impact in the beauty industry. As it’s known for its potential to soothe, hydrate, and rejuvenate the skin, THC-infused beauty products are becoming increasingly popular in the market as well.
For those seeking a more unconventional experience, enthusiasts can now conveniently explore the world of THC gummies online, offering a discreet and tasty alternative to traditional consumption methods.
If you’re interested in trying out any of these THC-infused beauty products, …

Lorac’s Dewy Skin Prep Primer and Moisturizer

Lorac has been around in the beauty industry for more than 25 years. And after years of success with their cosmetic products, they launched their first skincare product this year.
They launched Lorac’s Dewy Skin Prep. It is a combination between primer and a moisturizer which means besides being a base for your makeup only, it also keeps your skin from being dry.  So with this product, you can skip the moisturizing step in your makeup routine.
The senior product development director of the company, Molly Smith, stated that the idea originally came from the need to create a product that makes our face glowing while keeping …

L’Oreal Paris Infallible Foundation in a Powder

The Infallible Foundation in a Powder from L’Oreal Paris is the new TikTok sensation. If you go to beauty TikTok, you will find many users and influencers trying and reviewing this product on their posts.
Here is a short video review about this product:
It was launched in January 2021 and after it went viral, it became sold out everywhere. Now, after two months of waiting and searching, we manage to get our hold on it.
To use this powder foundation, you can start prepping your skin with a primer. Then, using the provided sponge, you can apply the foundation to your skin.
Makeup artist Jamie Greenberg suggested…

Huda Kattan’s Brow Pencil

Three years with her Huda Beauty team developing this product. And finally, that three-year-long journey resulted in a waterproof and fine-lined brow pencil that can produce brow details For Huda Kattan, eyebrows should always be twins, not sisters. Thus, she launched her brow pencil product: “Huda Kattan’s #BombBrows Microshade Brow Pencil”.
She spent similar to the microblading process.
When you try this product for the first time, you’ll see that the 0.9 millimeter pencil can produce hairline strokes.
To be able to achieve the right formula for this pencil, the Huda Beauty team had to go through several …

Hot Topic’s Blockbuster Eyeshadow Palette

Hot Topic, the brand behind this product, previously made another memorabilia makeup edition based on the famous toy collection, Polly Pocket. And now, to pay tribute to the long-gone video rental chain, it launched another vintage-themed product called Blockbuster Eyeshadow Palette.
Look at these colors!!!
The first time you see this eyeshadow palette, it will bring back your 90’s childhood memory. The packaging is pretty straightforward, to be honest. With a strong blue and yellow color, it is not hard for anyone that this product is inspired by the Blockbuster brand.
Inside, you will see 12 different matte eye …